Introduction to US Foods
Overview of US Foods
If you’ve ever eaten at a restaurant, ordered from a catering service, or grabbed lunch at your local deli, chances are you’ve experienced US Foods without even realizing it. One of the largest foodservice distributors in the United States, US Foods is the silent powerhouse behind the scenes of countless kitchens. The company is headquartered in Rosemont, Illinois, and operates a network of over 70 locations across the country.
But US Foods is more than just a food distributor—it’s a critical link in the foodservice industry, supplying not only food but also restaurant-grade equipment, culinary expertise, and business support. They offer an extensive portfolio of products, from fresh produce and meats to pantry staples, frozen foods, and specialty items. Their reach is vast, serving independent restaurants, healthcare facilities, hospitality businesses, government institutions, and more.
What truly sets US Foods apart is its dual role as both a supplier and a strategic partner. They work with clients to fine-tune operations, control costs, and stay competitive in a cutthroat industry. Whether you’re a small café or a national restaurant chain, US Foods positions itself as a one-stop-shop for everything a food business could possibly need.
Significance in the Foodservice Industry
The foodservice industry is a massive engine that powers the American economy, and companies like US Foods keep that engine running smoothly. They play a vital role in ensuring restaurants and food outlets have consistent access to quality ingredients and innovative tools. With food trends changing rapidly, and customer expectations higher than ever, restaurants need partners that are reliable, agile, and insightful—and that’s exactly where US Foods thrives.
In a world where timing is everything, US Foods’ logistics network ensures timely delivery, even to remote locations. They employ technology to forecast demand, reduce food waste, and streamline operations—helping their clients run more sustainable and profitable businesses.
Moreover, their influence extends beyond just logistics. They also serve as trendsetters, providing insights on upcoming culinary movements, menu engineering, and operational improvements. Their involvement in the food industry is all-encompassing, making them an indispensable ally for countless American foodservice operators.
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The History of US Foods
Origins and Founding
The roots of US Foods stretch all the way back to the 19th century. Though the current iteration of the company came together through numerous mergers and acquisitions, it originally began as a series of regional food businesses serving local communities. Over time, these independent entities consolidated to form a unified, national force in food distribution.
Officially established as US Foodservice in the 1990s, the company’s formation was the result of a merger between JP Foodservice and several other regional distributors. The brand evolved rapidly, leveraging the strengths of each constituent company to build a robust national footprint.
What’s particularly fascinating about US Foods’ history is its adaptive nature. From the beginning, the company demonstrated an ability to evolve with the changing needs of the American food landscape. Whether it was during times of economic boom or periods of recession, US Foods remained steadfast—restructuring and redefining itself to stay relevant.
Key Milestones in Company Evolution
Over the decades, US Foods has hit several key milestones that helped shape its trajectory:
- 1990s: The company was formed from multiple mergers, and quickly scaled its operations nationwide.
- 2000: Dutch conglomerate Royal Ahold acquired US Foodservice, further enhancing its resources and international reach.
- 2007: US Foodservice was sold to private equity firms Clayton, Dubilier & Rice and Kohlberg Kravis Roberts.
- 2011: The company rebranded itself as “US Foods,” simplifying its identity while reinforcing its market presence.
- 2015: An attempted merger with Sysco was blocked by the Federal Trade Commission due to antitrust concerns.
- 2016: US Foods launched its IPO, becoming a publicly traded company listed on the NYSE under the ticker USFD.
- Recent Years: They’ve made strategic acquisitions, such as Food Group and Smart Foodservice, to expand market penetration and diversify offerings.
These milestones aren’t just dates on a calendar—they mark the evolution of a company that has grown alongside the American food industry. Each phase of US Foods’ history reveals its resilience, foresight, and capacity to lead in an increasingly complex marketplace.
US Foods Today
Market Presence and Reach
Today, US Foods stands tall as a multibillion-dollar company that supports more than 300,000 customer locations across the United States. With annual revenues exceeding $30 billion, the company is second only to Sysco in the U.S. foodservice distribution market.
Their vast network includes 70+ distribution centers, over 6,000 trucks on the road, and a workforce of more than 28,000 employees. This extensive infrastructure enables the company to serve clients quickly, efficiently, and reliably—regardless of geography.
US Foods has also expanded into e-commerce, offering online ordering systems that simplify procurement for busy restaurant managers. Clients can access real-time inventory, create shopping lists, and receive personalized recommendations based on their buying history—all from a single dashboard.
Moreover, the company’s partnerships with local producers and global suppliers allow it to maintain a diverse inventory of high-quality products. This agility makes US Foods a preferred partner for businesses that demand consistency without compromising on quality.
Product and Service Portfolio
US Foods’ catalog includes over 350,000 products, categorized into fresh produce, meats, seafood, dairy, frozen items, canned goods, beverages, and non-food essentials like paper products and cleaning supplies. But their offerings don’t stop at food. The company also provides:
- Kitchen equipment and supplies
- Custom menu solutions
- Nutritional analysis tools
- Marketing and branding support
- Staff training programs
- Inventory and cost management software
In essence, US Foods isn’t just a supplier—it’s a full-service partner dedicated to helping businesses grow, adapt, and thrive. They work with chefs, operators, and entrepreneurs to fine-tune operations and deliver memorable dining experiences.
Core Values and Mission
The Mission Behind the Brand
Every successful business needs a strong foundation of values, and US Foods is no exception. At its core, the company operates on a simple yet powerful mission: “We help foodservice operators make it.” That short statement packs a punch because it reflects US Foods’ dedication to empowering restaurants and food businesses of all sizes.
This mission is not just a slogan; it’s integrated into every facet of their operations. From warehouse staff to delivery drivers to sales consultants, everyone plays a role in ensuring customers succeed. US Foods understands that when their clients thrive, so do they. This customer-first mentality fuels innovation and pushes the company to constantly improve its services, tools, and product offerings.
The company also believes in fostering long-term relationships. They don’t just drop off supplies and leave—US Foods engages with their clients through consultations, market insights, and strategic advice. They aim to be more than just a vendor—they want to be a trusted advisor.
Commitment to Sustainability
Sustainability isn’t just a buzzword for US Foods—it’s a core part of their identity. The food industry contributes significantly to global waste and emissions, and US Foods has taken active steps to minimize their environmental impact.
Their “Serve Good” program is a shining example of this commitment. Under this initiative, US Foods offers a line of responsibly sourced products—think cage-free eggs, sustainably caught seafood, and biodegradable packaging. These products help their customers make more eco-conscious choices without sacrificing quality or convenience.
Additionally, US Foods has made substantial investments in reducing their carbon footprint. Their fleet includes fuel-efficient and electric delivery trucks. They’ve upgraded their warehouses with energy-efficient lighting and refrigeration systems. They also actively monitor and reduce food waste across all distribution centers.
This sustainability ethos extends to social responsibility too. They partner with organizations to tackle hunger, support local farmers, and provide disaster relief. US Foods understands that doing good is not just a moral choice—it’s also smart business.
Products and Solutions Offered
Food Products Range
One of the biggest strengths of US Foods lies in its expansive and diverse food product offerings. Whether you’re looking for the freshest produce, premium cuts of meat, artisanal cheeses, or ready-to-cook frozen entrees, they have it all. Their inventory caters to virtually every type of foodservice operation, from fine dining and fast casual to schools and hospitals.
The company categorizes its products to meet specific needs:
- Fresh and Frozen Foods: From organic fruits and vegetables to gourmet frozen desserts.
- Center-of-Plate Proteins: USDA-grade beef, sustainably sourced seafood, poultry, and pork.
- Dairy and Eggs: Including specialty cheeses, lactose-free options, and cage-free eggs.
- Dry Goods and Canned Foods: Pantry staples, seasonings, and condiments.
- Beverages and Bar Supplies: Coffee, teas, juices, and bar mixers.
- Ethnic and Specialty Items: Italian, Asian, Latin American, and Mediterranean ingredients.
They also offer premium branded lines like Metro Deli®, Stock Yards®, and Harbor Banks® to meet niche needs. These curated collections are designed to provide superior flavor and presentation, giving restaurants an edge in a competitive market.
Business Solutions for Restaurants
Food is only part of what US Foods brings to the table. Their business solutions are designed to help restaurants become more efficient, profitable, and innovative. These include:
- Menu Design and Engineering: Tools that analyze item popularity, food cost, and profit margins.
- Inventory Management Tools: Real-time tracking and cost-control systems.
- Training and Education: Online courses and certifications for restaurant staff.
- Point-of-Sale (POS) Integration: Streamlining ordering, sales, and data analytics.
- Marketing Services: Branding, website development, and social media strategy.
US Foods doesn’t just provide resources—they offer strategic guidance. Their team of consultants works directly with operators to optimize menus, reduce labor costs, and implement new revenue streams like delivery and catering.
These comprehensive services underscore US Foods’ role as a partner in growth, not just a provider of goods. With ever-tightening margins in the foodservice world, these business tools are invaluable to operators trying to stay ahead.
US Foods’ Impact on the Food Industry
Influence on Restaurants and Hospitality
The influence of US Foods on the American restaurant landscape is both broad and deep. They don’t just deliver products—they shape menus, inspire new dishes, and drive food trends. Their food experts and chefs regularly conduct research on consumer preferences, regional tastes, and culinary innovation, then use that knowledge to guide their clients.
From seasonal specials to plant-based menus, many of the concepts seen in trendy restaurants can trace their roots to a conversation or a collaboration with US Foods. Their portfolio of trend-forward, chef-inspired products makes it easier for operators to experiment and stay relevant without taking on excessive risk.
Beyond creativity, US Foods also plays a stabilizing role in the industry. Their consistent, high-quality supply chain allows small and medium-sized businesses to compete with large chains. Without companies like US Foods, the diversity of America’s dining scene would be far more limited.
Partnerships and Collaborations
US Foods knows that collaboration is key to innovation. Over the years, they’ve built strong relationships with farms, fisheries, producers, and other key players in the food ecosystem. These partnerships allow them to offer unique items and ensure a reliable supply chain—even during global disruptions.
They also collaborate with educational institutions and culinary schools, helping to train the next generation of chefs and foodservice professionals. Their Chef’Store® locations, which are open to the public, provide small restaurant owners and home chefs access to professional-grade ingredients and tools without a membership fee.
On the vendor side, US Foods offers a Vendor Partner program that allows producers to scale their operations by getting their products onto more menus nationwide. It’s a win-win: vendors grow, restaurants diversify, and US Foods strengthens its network.
Technological Innovations by US Foods
Digital Tools and Platforms
In a digital-first world, US Foods has made significant investments in technology to simplify and enhance the customer experience. Their flagship digital platform—US Foods® Online—is a fully integrated ordering and account management tool that enables restaurant operators to manage their entire purchasing process from a single dashboard.
Some standout features include:
- Real-Time Inventory: Know exactly what’s in stock before you place an order.
- Smart Recommendations: Personalized based on your past purchases and market trends.
- Mobile Access: Order and track shipments directly from your smartphone or tablet.
- Automated Reordering: Set your frequently used items on autopilot.
This level of automation reduces human error, saves time, and boosts operational efficiency—something every busy kitchen can appreciate.
US Foods also launched CHECK Business Tools, a suite of apps and services designed to streamline inventory, menu planning, and workforce management. These tools help restaurants make data-driven decisions, improve profit margins, and deliver a better customer experience.
Role in Supply Chain Optimization
Logistics is at the heart of US Foods’ success, and technology plays a major role in keeping their supply chain running like a well-oiled machine. The company uses predictive analytics and AI to forecast demand, avoid stockouts, and optimize delivery routes.
Their warehouses are equipped with automated systems that track product freshness, reduce spoilage, and ensure the fastest turnaround from supplier to table. Drivers use route optimization software to cut down delivery times and fuel usage, which also contributes to their sustainability goals.
By leveraging cutting-edge tech, US Foods minimizes waste, maximizes efficiency, and ensures their clients never miss a beat—even during unpredictable market conditions.
Top 10 Food Companies in the USA
Here are the Top 10 Food Companies in the USA based on revenue, brand recognition, and market impact:
- PepsiCo Inc.
– Known for: Beverages (Pepsi, Gatorade), snacks (Lay’s, Doritos), and cereals (Quaker). - Tyson Foods, Inc.
– Known for: Poultry, beef, and pork products. - Nestlé USA
– Known for: Coffee (Nescafé), frozen meals (Lean Cuisine, Stouffer’s), and snacks (Kit Kat, Toll House). - JBS USA Holdings, Inc.
– Known for: Beef and pork processing, a division of Brazilian-based JBS S.A. - The Coca-Cola Company
– Known for: Soft drinks (Coca-Cola, Sprite), juices, and water brands. - Kraft Heinz Company
– Known for: Condiments (Heinz ketchup), cheese, and packaged foods (Kraft Mac & Cheese). - General Mills, Inc.
– Known for: Cereals (Cheerios), snacks (Nature Valley), and baking products (Betty Crocker). - Mars, Inc.
– Known for: Confectionery (M&M’s, Snickers), pet food (Pedigree, Whiskas), and rice (Uncle Ben’s). - Mondelez International
– Known for: Cookies (Oreo), crackers (Ritz), and chocolates (Cadbury). - Cargill, Inc.
– Known for: Agricultural products, meat processing, and food ingredients.
Sustainability and Environmental Practices
Eco-Friendly Packaging Initiatives
In an era where climate change and environmental impact are hot-button issues, US Foods is stepping up in a major way. One of the most visible examples of this is their commitment to sustainable packaging. As more foodservice operators and their customers demand eco-friendly solutions, US Foods has made it a mission to deliver just that.
Through its “Serve Good” program, the company promotes packaging made from renewable, compostable, and recyclable materials. Items like plant-based containers, compostable cutlery, and reusable serviceware are now commonplace in their offerings. These aren’t just token gestures—they’re high-performance alternatives to traditional plastic that don’t compromise on durability or presentation.
What’s more, US Foods educates its clients on how to transition to greener packaging. They offer detailed guides and consultations on reducing single-use plastics, optimizing packaging for transport, and aligning with local waste management systems. By focusing on both the product and the education around it, they make it easier for food businesses to go green.
And it’s not just about what they sell. US Foods is also rethinking how they ship products. They’ve implemented initiatives to reduce cardboard usage, optimize truck loading to minimize packaging waste, and encourage bulk purchasing to cut down on shipping materials.
Reducing Food Waste and Carbon Emissions
Food waste is a massive issue in the supply chain, and US Foods is attacking it from multiple angles. First, they work directly with restaurants to help them better forecast demand, manage inventory, and minimize over-ordering. Tools like US Foods’ inventory management systems and demand-planning algorithms are key to this effort.
In their own operations, US Foods tracks waste at every distribution center. Products nearing expiration are often donated to food banks and shelters through partnerships with local organizations. This not only reduces landfill contributions but also helps fight food insecurity in surrounding communities.
On the carbon front, US Foods has made strides in slashing its emissions. They’ve invested in hybrid and electric delivery vehicles, and they actively optimize delivery routes to reduce unnecessary mileage. Their facilities are increasingly powered by renewable energy, and many are LEED-certified or in the process of certification.
In short, sustainability isn’t just a checkbox for US Foods—it’s embedded in how they think, operate, and innovate.
Customer-Centric Approach
Understanding Client Needs
One of the biggest reasons US Foods stands out in such a competitive industry is their relentless focus on the customer. They understand that every foodservice operation is different, from high-volume cafeterias to boutique bakeries. That’s why they invest heavily in understanding their clients’ individual needs and offering tailored solutions.
They do this through regular consultations, data-driven insights, and customer surveys. Each client is paired with a dedicated account executive who serves as both a liaison and an advisor. These reps aren’t just order-takers—they’re trained to help restaurant operators analyze menus, identify cost-saving opportunities, and implement the latest industry trends.
For example, if a restaurant is looking to pivot toward more plant-based offerings, US Foods provides guidance on sourcing ingredients, designing menus, and marketing to a new audience. If a school cafeteria wants to meet nutritional guidelines, they offer compliant product lines and dietary tools to simplify planning.
Their customer-centric model isn’t static, either. It evolves as the industry does. During COVID-19, for instance, they rapidly adapted to support takeout and delivery models by introducing tamper-evident packaging, online menu systems, and contactless delivery services.
Training and Support Programs
US Foods doesn’t just supply food—they educate and empower. Their US Foods Culinary Equipment & Supplies (CES) team provides training to help kitchens optimize their layouts, use new equipment, and comply with safety standards. Their training services extend to:
- Culinary Innovation Centers: Hands-on training spaces for chefs and restaurant teams.
- Virtual Training Modules: Covering everything from knife skills to financial forecasting.
- Safety and Compliance Courses: Helping staff stay updated on regulations and sanitation practices.
In addition to kitchen-specific training, US Foods also supports business education. Their Restaurant Operations Consultants assist with hiring practices, labor scheduling, and customer service strategies. These training and support programs are more than just value-adds—they’re vital tools for survival and growth in a fiercely competitive marketplace.
Competitive Landscape
Comparison with Sysco and Others
In the foodservice distribution world, US Foods and Sysco are the two heavyweights. Sysco holds a slightly larger market share, but US Foods is not far behind—and in some ways, it offers more agile and innovative solutions.
While Sysco is known for its scale and global reach, US Foods differentiates itself with its customer focus and culinary expertise. They are more nimble when it comes to customization, trend adaptation, and sustainability. In fact, many smaller and mid-sized operators report a preference for US Foods’ service style, which feels more personal and consultative.
There are also regional players like Gordon Food Service and Performance Food Group, but US Foods often competes favorably thanks to its extensive product range, technology stack, and value-added services. Their digital tools, like CHECK Business Tools and Smart Inventory, are often cited as best-in-class among distributors.
When comparing these companies, US Foods’ edge lies in its ability to act as both a product provider and a strategic partner. They focus not just on what they deliver, but how it transforms the client’s business.
Unique Selling Points
What makes US Foods truly stand out in a crowded marketplace? It comes down to five key differentiators:
- Culinary-Driven Innovation: Their chef-inspired products and menu solutions help restaurants stay trendy and appealing.
- Sustainability Initiatives: Through the Serve Good program and other eco-focused actions, they help businesses go green without losing efficiency.
- Tech Integration: Their digital tools streamline everything from ordering to inventory to financial analysis.
- Training and Education: A robust lineup of programs designed to upskill teams and improve business operations.
- Personalized Service: Dedicated account reps who understand your business and proactively offer solutions.
Together, these elements create a value proposition that is hard to beat—and that’s why so many foodservice operators stick with US Foods year after year.
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Continuing with the final sections of the article.
Challenges Faced by US Foods
Supply Chain Disruptions
Like many companies operating in a globalized economy, US Foods is not immune to supply chain disruptions. Whether due to natural disasters, geopolitical instability, or pandemics, disruptions can affect everything from ingredient availability to delivery times. These challenges have become especially pronounced in the last few years, highlighting the vulnerability of even the most well-oiled systems.
During the COVID-19 pandemic, the food industry saw unprecedented supply bottlenecks. Restaurants were closing or shifting to new business models overnight, and the demand for certain products—like takeout containers and cleaning supplies—skyrocketed. US Foods had to react swiftly, rerouting supplies, sourcing alternative products, and even working with new vendors to maintain service continuity.
On top of pandemic-related disruptions, labor shortages in transportation and warehouse staffing have also posed difficulties. The foodservice industry relies heavily on skilled workers, from truck drivers to logistics planners, and a tight labor market can slow down operations and affect customer service.
To address these challenges, US Foods has leaned heavily on technology. AI-powered forecasting tools help predict and preempt supply chain problems, while real-time data dashboards provide transparency into delays or inventory issues. This proactive approach has allowed the company to maintain high service levels even under pressure, reinforcing its reputation for reliability.
Labor Shortages and Economic Pressures
Staffing has become a critical pain point not only for restaurants but also for food distributors like US Foods. The company needs a large and skilled workforce to pick, pack, and deliver goods on time. With nationwide labor shortages in warehousing, logistics, and foodservice, finding and retaining talent has been a recurring issue.
To combat this, US Foods has enhanced its employee benefits, invested in worker safety, and created career development programs. They’ve also turned to automation where possible, using robots and AI in warehouses to handle repetitive tasks and improve efficiency.
Economic pressures such as inflation and fluctuating commodity prices further complicate operations. When input costs rise, US Foods has to find a balance between protecting margins and keeping prices competitive for their clients. Strategic sourcing, long-term vendor relationships, and hedging practices help mitigate these effects—but it’s a constant balancing act.
These challenges, while daunting, have showcased the resilience and adaptability of US Foods. They don’t just endure adversity—they evolve through it.
US Foods and COVID-19
Response and Adaptation
When the pandemic hit, US Foods was quick to pivot. With many restaurants closing or operating under strict limitations, the company recognized the need to change its approach fast. One of the first things they did was ramp up their support for takeout and delivery operations. They introduced new packaging lines specifically designed for delivery, complete with tamper-evident seals and insulation for hot and cold items.
They also launched webinars and resources to help restaurants navigate new health guidelines, manage customer expectations, and implement contactless payment systems. Their COVID-19 toolkit became a lifeline for many small business owners who were suddenly navigating an entirely new landscape.
US Foods even opened its supply chain to the public for the first time. Through their “Chef’Store” locations and pop-up events, they allowed consumers to purchase bulk food items directly—helping to offload excess inventory while providing a critical community resource during grocery shortages.
Their response wasn’t just reactive—it was innovative. They fast-tracked technology upgrades, offered financial support to struggling clients, and adapted their delivery schedules to meet new demand patterns. In doing so, they cemented their role not just as a distributor, but as a dependable partner in a time of crisis.
Support for Foodservice Operators
Perhaps the most admirable aspect of US Foods’ pandemic response was the way they stood by their clients. Many foodservice distributors chose to cut ties or scale back during the downturn, but US Foods doubled down on support.
They provided extended payment terms to restaurants that were struggling with cash flow. They offered free training modules on crisis management, sanitation, and virtual marketing. And they created ready-to-go menu templates for takeout and curbside service, allowing restaurants to relaunch quickly and effectively.
Through all this, they maintained constant communication with their partners. Whether it was weekly check-ins, crisis updates, or just a listening ear, US Foods proved that they weren’t just a vendor—they were a lifeline.
The Future of US Foods
Expansion Plans
US Foods is not resting on its laurels. As the food industry continues to evolve, the company is setting its sights on further expansion. This includes both geographic growth—reaching new markets—and service expansion, adding more business solutions to meet the increasingly complex needs of foodservice operators.
Recent acquisitions like Smart Foodservice and The Food Group are part of this strategy, allowing US Foods to tap into new customer bases and strengthen its distribution network. International expansion is also on the radar, especially in high-growth regions where demand for American food products and systems is rising.
On the digital front, they plan to enhance their platforms with AI-driven insights, predictive ordering systems, and improved customer dashboards. These upgrades are designed to make the ordering process smarter, faster, and more personalized than ever.
Vision for the Next Decade
Looking ahead, US Foods aims to be more than a food distributor—they want to be a global leader in foodservice innovation. This means doubling down on sustainability, enhancing their digital ecosystem, and staying ahead of culinary trends. They envision a future where data analytics drive every decision, from the farm to the fork.
They’re also placing a strong emphasis on diversity, equity, and inclusion, both within their workforce and their vendor relationships. By embracing these values, they hope to foster a culture that attracts top talent and builds stronger community connections.
Ultimately, the vision is clear: to continue helping foodservice operators “make it”—no matter what “it” looks like in a rapidly changing world.
Conclusion
US Foods has grown from a collection of regional distributors into a national powerhouse that touches nearly every corner of the foodservice industry. Their blend of culinary expertise, technological innovation, and customer-first philosophy has earned them a seat at the top of the table—and they’re not giving it up anytime soon.
From their deep product catalog and smart business solutions to their sustainability initiatives and crisis response, US Foods embodies what it means to be a modern foodservice partner. They don’t just sell—they solve. They don’t just deliver—they inspire.
As the industry continues to evolve, one thing is certain: wherever food is being served, US Foods will be there, helping operators not just survive but thrive.
Frequently Asked Questions (FAQs)
What does US Foods specialize in?
US Foods specializes in distributing food and related products to restaurants, healthcare institutions, educational facilities, and hospitality providers. They also offer business tools, culinary consulting, and sustainability solutions.
How does US Foods support restaurants?
US Foods supports restaurants with a wide range of services, including menu planning, inventory management, marketing, staff training, and sustainability guidance. They aim to be a strategic partner, not just a supplier.
Where is US Foods headquartered?
US Foods is headquartered in Rosemont, Illinois, just outside of Chicago. This location serves as the central hub for their national operations.
Can individuals buy from US Foods?
While US Foods primarily serves businesses, individuals can purchase from their Chef’Store locations, which are open to the public and don’t require a membership.
Is US Foods involved in sustainability?
Yes, sustainability is a key focus for US Foods. Through their Serve Good program and various environmental initiatives, they aim to reduce waste, lower emissions, and promote eco-friendly products and practices.